By Donna Peek, post originally posted at Peek Performance
According to Wikipedia “The Bermuda Triangle is a region in the western part of the North Atlantic Ocean where a number of aircraft and ships allegedly disappeared under mysterious circumstances.
The “Alliance Bermuda Triangle” is typically where partners wind up when attempting “triangulation” – the pursuit of that elusive holy grail resulting from the coming together of 3 companies.
It typically goes like this….. you’re working with a partner on an initiative, and he mentions, “hey, we have a partnership with Acme Technologies, we should loop them in to our discussions. There’s typically lots of enthusiasm in the beginning after a series of exploratory discussions…Lots of IGBG – “it’s gonna be great” and then….. nothing.
Why? Because getting alignment between two companies is challenging enough. Adding a third to the mix increases the complexity (and risk) by an order of magnitude.
I’m not saying it can’t work… I’ve seen a few. Just know what you’re getting into, ask a lot of questions and set expectations all around.
By Phoenix Consulting Group, post originally posted at Phoenix Consulting Group RSS Feed
This Blog Contributed byMonica David, Vice President, North America, CustomerImpactWhat are the critical components in assessing the success of Partner Programs? Clearly, it means putting the Voice of the Partner to work. Successful partner programs need significant investments in technology…
By Phoenix Consulting Group, post originally posted at Phoenix Consulting Group RSS Feed
Alliance Management Practices: Performers and UnderperformersAll business managers, not just those managing alliances, have been challenged with navigating a stormy economy. We had to make decisions on where to cut back, how to to make the best of diminished resources, and still…
By Phoenix Consulting Group, post originally posted at Phoenix Consulting Group RSS Feed
ASAP-SV/NorCal is once again bringing more value to chapter members and sponsors by offering their successful and comprehensive Alliance Management Skills Mastery Series in 2011. Each segment in the series is taught by a leading authority in alliance management, bringing participants best practices…
By Phoenix Consulting Group, post originally posted at Phoenix Consulting Group RSS Feed
One of the biggest challenges of any partnering effort is to communicate your brand value to your partners and their customers.At PhoenixCG, we promote strategies and tools that help you take control of your brand by defining what your brand is before your partners and their customers…
By Phoenix Consulting Group, post originally posted at Phoenix Consulting Group RSS Feed
Non-traditional partners to pursue innovative opportuntiesI was asked to moderate this year’s Alliance Executive Roundtable for the California Association of Strategic Alliance Professionals around the topic Cross-Sector Innovation and the Role of Alliances. Twenty…
