By Peter, post originally posted at Simoons & Company » Alliances & Collaboration
Creating Profit Through Alliances is the latest book of Alfred Griffioen. The book describes how alliances can add value to the competitive strategy that you have chosen and what arrangements are possible for the division of this value between you and your partner. The business rationale and financial mechanisms of ten basic forms of alliances are detailed and clarified.
The book contains cases of 15 companies and is written for those who are involved in initiating and managing alliances, ranging from board members and strategists to business development and alliance managers.
Alfred has chosen to deliver the book in e-format only. The book can be read online or be downloaded to be read at your most convenient e-reader device. However, before downloading comes sharing: Alfred would appreciate you to share the book with 3 other potential readers before you get access to the downloadable file. The book’s website enables the process. Also for the future versions of the book Alfred is already looking for your input. Mail him your comments and it will be included as a sticky note in the next version of the book.
